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The craft of the product demo: the flow, the steps, the captions and the cut.
A demo video does one job: show the thing working before the viewer has to trust a sentence about it. These guides cover which flow to record, how many steps a demo can carry, writing captions that explain, and what changes between a landing page, a launch post and a story.
Every example here can be recorded with Klevo from inside Claude, but the advice holds whatever tool you use.
Six software demo video examples by flow type, with the steps, the captions and the format for each, so you can record the right clip instead of a generic tour.
Looking for a Screen Studio alternative? What the polish actually is, when a Mac recorder is right, and when an AI-driven recording of your web app is better.
A practical walkthrough of recording a product demo with Claude and Klevo: the prompt, what happens at each step, login secrets, formats and re-rendering.
Demo video length is a step count in disguise. How to choose the number of clicks for a landing page, a launch post, a changelog and a help article.
Which aspect ratio, device frame and style to render a product demo in for a landing page, Product Hunt, X and LinkedIn, stories, a changelog and a help center.
A demo caption is one line that says why the click matters. Rules, examples and a prompt for captions that explain the flow instead of narrating the cursor.
Most AI demo video generators turn a URL into a marketing montage. A useful one records the real flow in your app. How to tell them apart before you pay.