Product Videos for Marketing: 5 Types a SaaS Needs
A SaaS needs five product videos for marketing: a homepage video that shows the core flow, short social clips, a launch video for each new feature, tutorial videos for onboarding, and a sales demo. All five show the real product, and most can come from the same recordings rendered in different formats. The work isn’t the first version. It’s keeping five kinds of video current while the product ships every week. Klevo records each flow from a saved script, driven by Claude or ChatGPT, so an update is a new render, not a new shoot.
What are the 5 product videos a SaaS uses in marketing?
| Video | Where it goes | Length | Format |
|---|---|---|---|
| Homepage video | Above the fold, next to the headline | 30 to 60 seconds, loops | 16:9 |
| Social clips | Reels, TikTok, Shorts, LinkedIn, X | 15 to 45 seconds | 9:16 or 1:1 |
| Feature launch video | Changelog, launch post, email | 20 to 60 seconds | 16:9 |
| Tutorial videos | Help center, onboarding emails | One task each | 16:9 |
| Sales demo | Sales follow-ups, pricing page | 2 to 5 minutes | 16:9 |
1. What does the homepage video show?
The flow your headline promises, from the starting screen to the result, with captions that work muted. It’s the first proof a visitor sees. Landing page video covers what to put above the fold.
2. What makes a good social clip?
One result in the first second, then the steps that got there, cut short. Use a phone frame in 9:16, because most feeds are watched on phones. One recording gives you a clip per feature. App promo video walks through the format.
3. Why make a video for every feature launch?
A changelog entry with a 30-second video shows the feature working, which text can’t. Teams skip it because it takes an afternoon each time. With a saved script it takes minutes (a demo for every changelog entry).
4. Are tutorial videos marketing?
Yes, after the sign-up. Marketing doesn’t end at the sign-up form: a user who never finishes setup never sees the product work, and a short video next to the help article helps them get there. Make one per task (software tutorial video, demo videos for onboarding emails and help centers).
5. When do you need a longer sales demo?
When buyers compare tools and want to see the full workflow before a call. A recorded tour of 2 to 5 minutes answers the first questions and makes the call shorter. On Ultra, Klevo records up to 240 steps for full tours.
How do you make all five without a video team?
Record flows, not videos. Each flow is a list of steps Klevo saves as a script:
- Connect Klevo to Claude, ChatGPT, Cursor or Claude Code (setup guide).
- Describe the flow in plain words, with the URL and the format.
- The AI clicks through your app in a browser on Klevo’s servers and Klevo renders the MP4 with a smooth cursor, zooms and captions.
- Render it again in each format you need: 16:9 for the site, 9:16 with a phone frame for social.
- After a release, render the scripts again. A step that no longer works fails with a screenshot, so you know which video needs a change (keep demo videos current).
What does it cost?
| Plan | Price | What you get |
|---|---|---|
| Free | $0 | 3 videos a month, 720p, every format, up to 20 steps, small watermark |
| Pro | $19 a month or $149 a year | 1,000 videos a month, 1080p without the watermark, your brand, step editing, up to 120 steps |
| Ultra | $49 a month or $399 a year | Everything in Pro, up to 240 steps for full tours, 500 voice credits a month |
Your first Pro or Ultra subscription is free for 14 days, then $19 or $49 a month; cancel before the trial ends and you pay nothing. See the pricing section.
What is the next step?
Start with the homepage video, since every other video reuses its flow. Create a free account and record it. For ideas on which flows to record next, see software demo video examples.
FAQ
What is a product video in marketing?
A video that shows your product being used to get a result. For software, that means real screens, not stock footage.
Which product video should a SaaS make first?
The homepage video. It shows the core flow, and the social clips and launch videos reuse it.
How long should a product marketing video be?
It depends on the place: 15 to 45 seconds for social, 30 to 60 for the homepage, a few minutes for a sales demo.
Do product videos need a voice-over?
No. Most play muted, so captions carry the message. Add AI narration where people watch with sound, like a sales demo.
Can I make product videos of a desktop or native app?
Yes, from a screen recording. Upload it and Klevo turns the frames you pick into a video with a cursor, zooms and captions.